Privacy Policy

This Privacy Policy explains how information, including personal information, may be collected, used, and disclosed by Performash advertisement materials and/or inventory with respect to how personal information is collected, used, and processed through our technology on behalf of the online advertisers (hereinafter referred to “clients”), from publishers and exchanges (hereinafter referred to as “providers”), and other businesses that use Performash advertisement materials and/or inventory or services. Hereinafter we will refer to clients and provider together as “partners”.

Our Services and Compliance with Law

Providing our services, we typically do not directly interact with the owners of personal information. Rather we process information (including personal information, if any), provided by our partners using various software and services, and not always our software in this regard. Therefore, we obligate our partners to comply with all applicable laws in all applicable jurisdictions, while obtaining information and to indemnify us of any claims arising from such non-compliance. We do not directly target any particular group of personal information owners and intend to act in compliance with the laws of our jurisdiction. We police our partner’s compliance with the laws of the jurisdiction where the information we process derives from to the extent it is technically possible and practicable. If you are our partner, we collect information in accordance with our agreement and this Policy.

Information Our Clients and Vendors Collect

As stated herein, our clients, our contractors, and our clients’ contractors may use our technology and operate it using their tags, pixels, cookies, or other similar technologies for their business activities. We are not responsible for our clients, our contractors, and our clients’ contractors manner of use of your personal information or any sort of tracking technologies. As well, we don’t bear responsibility for their privacy practices and we have no control over our clients, our contractors, and our clients’ contractors. The only measure available to us is termination of certain contractual relationship in case violation of laws on applicable jurisdiction takes place.

Changes to this policy

We reserve the right to revise this Privacy Policy from time to time. The most current version of the Privacy Policy will determine the order and procedure of your information usage and will always be reflected on our Privacy Policy page. This Policy version can be changed or modified by Performash any time, without providing a personal notice. You are responsible for reviewing the terms of this Policy from time to time to ensure you agree with it and any applicable changes. Your continued use of the Website constitutes your acceptance of the new Privacy Policy.

Information We Collect, Process, or Store

In the course of providing services to our clients we do not intentionally collect information that reveals your real-world identity, such as your name, address, phone number, or social security number, our partners may use our services to process some sensitive information, which may come from our partner´s websites and may be processed through our technology without our awareness or control of thereof. Rather we collect data about your computer or device using a number of technologies, the explanation to which you will find below. The information we collect is pseudonymous, generalized, and is not considered to be personal information in the majority of jurisdictions. In some other jurisdictions in which we provide services to our clients, in certain contexts, such information, including Internet Protocol (IP) addresses and other pseudonymous information, like certain unique device identifiers that may identify a particular computer or mobile device (for instance, in European Union) such information is considered to be a personal information. Please take notice, that we may work with third party data platforms or applications that may be directly integrated into our technology or used separately, supplementing our technology by us or our partners. It helps to deliver targeted advertisements using our advertising technology more efficiently. Finally, our partners may use third-party data in combination with your user information to deliver targeted advertisement materials and/or inventory across multiple devices that may ultimately be processed by our technology without our knowledge thereof.

Information that we may process includes:


How We Use User Information

The information that we collect about you, both personally identifiable information and non-personally identifiable information, may be used by us, or shared by us with third parties, in any manner and for any purpose permitted by law. If we or our affiliates are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale or company assets, or transition of service to another provider, then any information may be sold or transferred as part of such a transaction as permitted by law and/or relevant agreement. We do not make any representations in this Policy with the purpose other than describe our technology in a general manner, and in no event we intend to limit ourselves more than the law requires.

We primarily use the user information we collect to enable our clients to find and purchase advertising space. In particular, our clients use two types of information in order to deliver end users a targeted advertisement material: our client’s information and information that we provide in the course of our services delivery. Those two types of information are usually synchronized and mutually filtered and checked to identify what are the main interests of the user, and what targeted advertisement materials should be sent to him or her based on all the information that we stated as collected in this section.

Additionally, we may use the information that we collect directly for our purposes: to create sophisticated advertising segments, to run analytics, including forecasting analytics of inventory, and to check the quality of advertisement or for any other and further research and development purposes acceptable as our legitimate business interests and allowed within the United States of America and Europe. Further, we constantly improve our algorithms targeting users with particular advertisement materials and/or inventory and measure the efficiency of advertisement materials. We use user information to improve our services and products that we provide to our clients, and to develop new products and services, to analyze the market, and generate performance reports. For said purposes we may share information with our clients, partners, and service providers, taken, however, that all of the information sharing is done in aggregate without identifying particular users. Finally, we use user information to protect users, investigate security breaches, and to prevent all illegal activities within our systems.

Withdrawal of Consent

You can withdraw your consent to personalized advertising experience any time in accordance with applicable laws and regulation. Please be aware that if you gave your informed consent to our provider you should contact that respective provider. Moreover, if your consent was granted through the application, please withdraw your consent directly from that application. In addition, your device setting likely allows you to generally withdraw or block personalized advertising: for instance, in iOS, you can do that by changing appropriate “Limit Ad Tracking” setting; on Android devices, you can do so by changing “Opt out of Ads Personalization” setting. Please be aware that this Provision is not intended to serve as your user manual for your device, and you should always contact the manufacturer to obtain all relevant information on how to withdraw your consent.

If you withdraw your consent in the appropriate manner, we will no longer collect, use, share, or otherwise process personal data from you (unless we have a right and/or obligation to store your personal data under applicable law or regulation). We will also delete or de-identify the personal data we have stored about you within the period provided by GDPR, if the technology allows us to do so. We will also inform our current clients if you withdraw your consent so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.

Even if you do not consent to a personalized advertising experience, or you later withdraw such consent, we will still process your personal data when necessary, to comply with the law or to support our legitimate interests, as described below.

Storage and Sharing of User Information

We only store information in case of necessity. Typically, we delete all the information quarterly based on the analysis of the traffic and inventory quality control. Some information such as cookies may expire in accordance with your device settings. We do not need such information and we usually delete it unless it is necessary for performing our services to the client.

We share user information that we collect as follows

We share information with our clients. It is done to help them identify, buy advertising, and target particular publishers. Clients may use this information in conjunction with other information they have independently collected to provide you targeted advertising materials. They also evaluate and analyze particular advertisement campaigns, inventory, etc.

Change of Control

We may share user information in connection with mergers, acquisitions, events of change of control, including but not limited to sale or transfer of all or a part of our business or assets. In this case, your informed consent, if applicable, will be granted to a new entity in accordance with the event of a change of control.

Compliance with laws and regulations

We may share user information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes, including but not limited to the purpose of compliance with with laws or regulatory requirements and to responses to lawful requests including requests of governmental entities, enforcement of our own policies and agreements, protection of our clients, agents, employees, directors, officers and alike.

Other service providers

We use services of various third parties in order to analyze data, prevent fraud, host data, maintain, and support our client’s platforms, and for such other and further related services that are necessary to provide our services.

Collecting Non-Personally Identifiable Information

We automatically collect Non-Personally Identifiable Information. This Non-Personally Identifiable Information includes, without limitation, the type of browser that you use (e.g., Internet Explorer, Chrome, Safari), your IP address, the type of operating system that you use (e.g., Windows or Mac OS), and the domain name of your Internet service provider (e.g., Verizon, AT&T).

We use Non-Personally Identifiable Information to help diagnose problems with our server, to personalize your Internet experience, and to identify ways of making the Website better. We also may use this Non-Personally Identifiable Information in the aggregate to analyze Site usage, as well as to offer you products and services. This Non-Personally Identifiable Information is not linked to any Personally Identifiable Information.

IP Address

An IP address is automatically assigned to your computer every time you establish a connection to the Internet. Performash advertisement materials and/or inventory uses your IP address to help diagnose problems with our server and to administer our website.

Questions and Concerns

If you have any questions or concerns about our privacy practices, please e-mail